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KI-Selfies, Outfit-Wechsel und alle daraus abgeleiteten Bilder werden zuverlässig erkannt.",{"id":392,"icon":42,"logo":10,"image":10,"badge":10,"title":393,"text":394,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c2","Lückenlose Herkunft","Die Markierung wandert durch jeden Verarbeitungsschritt mit: Wird ein KI-Bild zugeschnitten, aufbereitet oder in weitere Formate gerendert, bleibt die Kennzeichnung erhalten. Klassisch bearbeitete Fotos – Zuschnitt, Hintergrund, Farbkorrektur – bleiben dagegen unmarkiert.",{"id":396,"icon":83,"logo":10,"image":10,"badge":10,"title":397,"text":398,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c3","Sichtbar für alle Beteiligten","Ob im Admin-Dashboard, in der Qualitätskontrolle oder im Mitarbeitenden-Portal: KI-generierte Bilder sind überall klar als solche gekennzeichnet. Deine Mitarbeitenden wissen immer, welche Version ihres Portraits KI ist – und welche nicht.",{"id":400,"icon":401,"logo":10,"image":10,"badge":10,"title":402,"text":403,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c4","\u003Csvg viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\n\u003Cpath d=\"M15.8925 20.6999V40.5149M29.1075 13.8899L27.4424 20.6999H37.0724C37.5064 20.6979 37.9363 20.7819 38.3376 20.9471C38.7389 21.1122 39.1035 21.3552 39.4103 21.662C39.7172 21.9688 39.9601 22.3334 40.1253 22.7347C40.2904 23.1359 40.3744 23.566 40.3724 23.9999C40.3779 24.3141 40.3375 24.6274 40.2524 24.9299L36.3974 38.1299C36.1993 38.8165 35.7836 39.4203 35.2128 39.8504C34.6421 40.2805 33.9471 40.5137 33.2325 40.5149H10.9424C10.0658 40.5149 9.22492 40.1677 8.60367 39.5492C7.98241 38.9308 7.63141 38.0915 7.62744 37.2149V23.9999C7.62744 23.5653 7.71326 23.1349 7.88004 22.7336C8.04681 22.3322 8.29125 21.9677 8.59927 21.6611C8.9073 21.3545 9.27282 21.1117 9.67493 20.9468C10.077 20.7818 10.5078 20.6979 10.9424 20.6999H15.4424C16.0637 20.7066 16.6744 20.5387 17.2049 20.2151C17.7353 19.8915 18.1641 19.4254 18.4424 18.8699L24.1425 7.48486C24.824 7.49464 25.497 7.63863 26.1229 7.90852C26.7489 8.17842 27.3155 8.56896 27.7905 9.05788C28.2655 9.54679 28.6395 10.1245 28.8912 10.758C29.1429 11.3914 29.2673 12.0683 29.2574 12.7499C29.2435 13.1338 29.1933 13.5155 29.1075 13.8899Z\" stroke=\"currentColor\" stroke-width=\"4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003C\u002Fsvg>\n","KI nur mit Zustimmung","KI-Varianten entstehen auf Wunsch der Mitarbeitenden – und auf Wunsch mit separater Einwilligung für KI-bearbeitete Bilder. So kombinierst du Innovationsfreude mit sauberer Governance.",{"id":405,"icon":406,"logo":10,"image":10,"badge":10,"title":407,"text":408,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c5","\u003Csvg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\n\u003Cpath d=\"M16 3H21V8\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M17 21H19C19.5304 21 20.0391 20.7893 20.4142 20.4142C20.7893 20.0391 21 19.5304 21 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M21 12V15\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M21 3L16 8\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M3 7V5C3 4.46957 3.21071 3.96086 3.58579 3.58579C3.96086 3.21071 4.46957 3 5 3\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M5 21L9.144 16.856C9.25637 16.7435 9.38981 16.6543 9.53669 16.5934C9.68357 16.5326 9.84101 16.5012 10 16.5012C10.159 16.5012 10.3164 16.5326 10.4633 16.5934C10.6102 16.6543 10.7436 16.7435 10.856 16.856L13 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M9 3H12\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M12 11H4C3.44772 11 3 11.4477 3 12V20C3 20.5523 3.44772 21 4 21H12C12.5523 21 13 20.5523 13 20V12C13 11.4477 12.5523 11 12 11Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003C\u002Fsvg>\n","Bereit für den EU AI Act","Der AI Act bringt Transparenzpflichten für KI-generierte Inhalte. Mit betterPortrait weisst du jederzeit, welche deiner Mitarbeiterfotos KI-generiert sind, und kannst es belegen – die Grundlage, um die Anforderungen sauber umzusetzen.",{"id":410,"icon":411,"logo":10,"image":10,"badge":10,"title":412,"text":413,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c6","\u003Csvg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\n\u003Cpath d=\"M14 2H6C5.46957 2 4.96086 2.21071 4.58579 2.58579C4.21071 2.96086 4 3.46957 4 4V20C4 20.5304 4.21071 21.0391 4.58579 21.4142C4.96086 21.7893 5.46957 22 6 22H18C18.5304 22 19.0391 21.7893 19.4142 21.4142C19.7893 21.0391 20 20.5304 20 20V8L14 2Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M14 2V8H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Crect x=\"9\" y=\"13\" width=\"6\" height=\"5\" rx=\"1\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M10 13V11C10 10.4696 10.2107 9.96086 10.5858 9.58579C10.9609 9.21071 11.4696 9 12 9C12.5304 9 13.0391 9.21071 13.4142 9.58579C13.7893 9.96086 14 10.4696 14 11V13\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003C\u002Fsvg>\n","Content Credentials (C2PA)","Die KI-Kennzeichnung wird als Content Credentials nach dem C2PA-Standard (ISO\u002FIEC 22144) in die ausgelieferten Dateien geschrieben – kryptografisch signiert und für jeden überprüfbar. Nachgelagerte Systeme – vom Intranet bis zum CMS – lesen die Information aus und weisen sie korrekt aus.",{"id":415,"icon":35,"logo":10,"image":10,"badge":10,"title":416,"text":417,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c7","Echte Fotos bleiben echte Fotos","Arbeitest du mit einem Fotografen, bleiben dessen Bilder selbstverständlich unmarkiert. Erst wenn KI ins Spiel kommt – etwa eine KI-Variante oder ein Outfit-Wechsel – wird gekennzeichnet. So bleibt die Trennung auch in gemischten Beständen sauber.",{"id":419,"icon":420,"logo":10,"image":10,"badge":10,"title":421,"text":422,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c9","\u003Csvg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\n\u003Ccircle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M9 12L11 14L15 10\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003C\u002Fsvg>\n","Klare Grenze zum Deepfake","KI-gestützte Standardbearbeitung wie Upscaling oder Relighting verändert weder die Person noch die Aussage des Fotos – und gilt gemäss AI Act nicht als Deepfake. Solche Bilder bleiben bewusst unmarkiert. So bleibt die Kennzeichnung aussagekräftig, statt alles pauschal zu stempeln.",{"id":424,"icon":425,"logo":10,"image":10,"badge":10,"title":426,"text":427,"link":10,"entry":10,"link_text":10},"cg-aiact-01-c8","\u003Csvg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\n\u003Cpath d=\"M12 8C16.9706 8 21 6.65685 21 5C21 3.34315 16.9706 2 12 2C7.02944 2 3 3.34315 3 5C3 6.65685 7.02944 8 12 8Z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M3 5V19C3 19.7956 3.94821 20.5587 5.63604 21.1213C7.32387 21.6839 9.61305 22 12 22C14.3869 22 16.6761 21.6839 18.364 21.1213C20.0518 20.5587 21 19.7956 21 19V5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003Cpath d=\"M3 12C3 12.7956 3.94821 13.5587 5.63604 14.1213C7.32387 14.6839 9.61305 15 12 15C14.3869 15 16.6761 14.6839 18.364 14.1213C20.0518 13.5587 21 12.7956 21 12\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u002F>\n\u003C\u002Fsvg>\n","Ein Bestand, volle Übersicht","Original, bearbeitete Version und KI-Variante liegen sauber verknüpft im selben System. Du siehst pro Person auf einen Blick, welche Fassungen existieren, woher sie stammen und welche davon KI sind.",{"type":429,"title":10,"entries":430},"faq",[431,435,439,443,447,451,455],{"id":432,"title":433,"text":434},"f5b3f104-e1d3-45be-b9f7-b53383584c2a","Was verlangt der EU AI Act bei Mitarbeiterfotos?","\u003Cp>Der AI Act enthält Transparenzpflichten für KI-generierte und KI-manipulierte Inhalte. Für Unternehmen heisst das praktisch: Sie sollten wissen und zeigen können, welche Bilder KI sind. betterPortrait liefert genau diese Grundlage – automatische Kennzeichnung und lückenlose Herkunft.\u003C\u002Fp>",{"id":436,"title":437,"text":438},"b2a9461d-0de9-41f0-a6dd-6c95180f84ec","Woher weiss das System, welche Bilder KI sind?","\u003Cp>Die Kennzeichnung entsteht dort, wo KI eingesetzt wird, und wird von da an durch jeden Verarbeitungsschritt weitervererbt. Es gibt keine manuelle Pflege und damit auch kein Vergessen.\u003C\u002Fp>",{"id":440,"title":441,"text":442},"c627df20-2288-47f2-86c8-ecbabb47c1ad","Werden normale Bearbeitungen auch als KI markiert?","\u003Cp>Nein – auch dann nicht, wenn dabei KI im Spiel ist. Unsere Standard-Bearbeitung nutzt KI unterstützend, etwa für Upscaling oder Relighting. Entscheidend ist: Diese Schritte verändern weder die Person noch die Aussage des Fotos und gelten nach dem AI Act als unterstützende Standardbearbeitung ohne Kennzeichnungspflicht. Markiert wird nur, was durch generative KI erzeugt oder wesentlich verändert wurde – zum Beispiel KI-Selfies oder ein Outfit-Wechsel.\u003C\u002Fp>",{"id":444,"title":445,"text":446},"e030f123-93f4-4c03-b2ba-1007365005cd","Ist KI-gestützte Bildbearbeitung wie Upscaling oder Relighting ein Deepfake?","\u003Cp>Nein. Ein Deepfake im Sinne des AI Act ist ein Bild, das eine Person täuschend echt, aber falsch darstellt. Unsere Standard-Bildbearbeitung setzt KI unterstützend ein – etwa für Upscaling, Relighting oder die Freistellung des Hintergrunds – und verändert weder die Person noch die Aussage des Fotos: Es zeigt weiterhin dieselbe Person, so wie sie fotografiert wurde. Der AI Act nimmt solche unterstützende Standardbearbeitung, die die Bedeutung des Bildes nicht wesentlich verändert, ausdrücklich von der Kennzeichnungspflicht aus (Art. 50). Gekennzeichnet werden bei betterPortrait deshalb nur generative Inhalte wie KI-Selfies oder ein Outfit-Wechsel.\u003C\u002Fp>",{"id":448,"title":449,"text":450},"40c8a275-ddef-48d4-b92d-410da115016c","Wie werden KI-Bilder technisch gekennzeichnet?","\u003Cp>betterPortrait setzt auf Content Credentials nach dem C2PA-Standard (ISO\u002FIEC 22144) – dem offenen Standard für Herkunftsnachweise, hinter dem unter anderem Adobe, Microsoft und Google stehen. Die Kennzeichnung wird kryptografisch signiert direkt in die Bilddatei geschrieben und lässt sich von jedem überprüfen. Genau diesen Mechanismus referenziert die EU-Kommission für die maschinenlesbare Kennzeichnung gemäss AI Act.\u003C\u002Fp>",{"id":452,"title":453,"text":454},"bfdd4a59-308a-4f04-bcb5-6a2a7c06064b","Wir nutzen gar keine KI-Funktionen. Ist die Kennzeichnung trotzdem relevant?","\u003Cp>Dann arbeitet das System für dich im Hintergrund als Absicherung: Alle Bilder bleiben unmarkiert, und du kannst das jederzeit belegen. Entscheidest du dich später für KI-Funktionen, ist die Transparenz vom ersten Bild an gewährleistet.\u003C\u002Fp>",{"id":456,"title":457,"text":458},"d0d43471-69df-41ee-a720-fe7f3de84e15","Können Mitarbeitende KI-Varianten ablehnen?","\u003Cp>Ja. KI-Varianten sind ein Angebot: Mitarbeitende wählen selbst, ob sie ihr Original oder eine KI-Variante einreichen. Auf Wunsch verlangt das System für KI-bearbeitete Bilder zusätzlich eine separate Einwilligung.\u003C\u002Fp>",1784927848132]