Who is behind betterPortrait?

betterPortrait was founded by Swiss entrepreneurs Pascal Josephy, Luca Tschudi, and Jérôme Huber.

What happens if betterPortrait is discontinued?

Given current demand, this scenario is highly unlikely. But if it ever happens: all edited headshots are entirely your property and can be downloaded at any time for continued use.

Where are betterPortrait’s servers located?

Our servers are located in Zurich, Switzerland.

betterPortrait is more than just software – it's teamwork.

Behind betterPortrait is a team driven by design, technology, and entrepreneurial spirit. Learn who we are, what drives us – and where we’re headed.

Our story

How it all started...

January 2024
Over dinner at the restaurant “Miake Izakaya” in Basel, Luca and Jérôme told their entrepreneur friend Pascal about the idea behind betterPortrait. Pascal was immediately enthusiastic.
March 2024
At the time, automated image editing was still a niche topic. Pascal took a deep dive into the available technologies and quickly developed a first prototype. The image processing quality improved rapidly.
June 2024
After a three-month testing phase, the company was officially founded and registered as a limited liability company. We launched a simple website and began selling our solution.
September 2024
We win our first major client with the Juventus School, which has 300 employees. Market demand is strong – from small businesses to publicly listed companies.
December 2024
It became clear that digital onboarding was in high demand. In addition to our existing online dashboard, we quickly developed a standalone web app for employees to upload their photos themselves.
February 2025
Due to increasing demand, we hire the first members of our tech team. Laura and Aurel now support Pascal in improving our algorithms and developing our dashboard.
May 2025
With our tech team, we were able to completely redesign our dashboard for the first time. The most-used processes are now user-friendly and intuitive, while the technical foundation of the image processing remains unchanged.
June 2025
After nearly a year, we convert the company into a public limited company. Patrick Tschudi joins as the fourth co-founder. Working Bicycle AG, along with Mario Hürbin and Joshua Huber, also join to contribute additional sales expertise.