Our brand

From masterpiece to mark.

Our logo, our colors and our shapes share one inspiration: Vermeer’s “Girl with a Pearl Earring.” Keep scrolling to see how the painting became our mark.

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“Mona Lisa”, Leonardo da Vinci, c. 1503
“American Gothic”, Grant Wood, 1930
“The Scream”, Edvard Munch, 1893
“Portrait of Adele Bloch-Bauer I”, Gustav Klimt, 1907
“Girl with a Pearl Earring”, Johannes Vermeer, c. 1665
TurbanFabricVisagePearl

The most famous portraits in the world…… aren’t photos.

Johannes Vermeer“Girl with a Pearl Earring,” c. 1665Mauritshuis, The Hague

Turban, cloth, face and pearl become four brushstrokes.

A masterpiece. Reimagined.

Five colors from one painting

Each brand color is named after the part of the painting it comes from.

  • TurbanFrom her turban#3C50FA
  • FabricFrom the cloth#FAC83C
  • VisageFrom her face#FAA03C
  • PearlFrom her earring#DCB4FF
  • CanvasFrom the canvas#FFFAEB

The most famous portraits in the world… … aren’t photos.

  • c. 1503
    “Mona Lisa”Leonardo da Vinci
  • c. 1665
    “Girl with a Pearl Earring”Johannes Vermeer
  • 1893
    “The Scream”Edvard Munch
  • 1907
    “Portrait of Adele Bloch-Bauer I”Gustav Klimt
  • 1930
    “American Gothic”Grant Wood
“Girl with a Pearl Earring”, Johannes Vermeer
Johannes Vermeer“Girl with a Pearl Earring,” c. 1665Mauritshuis, The Hague

Turban, cloth, face and pearl become four brushstrokes.

  • Turban
  • Fabric
  • Visage
  • Pearl

A masterpiece. Reimagined.

Five colors from one painting

Each brand color is named after the part of the painting it comes from.

  • TurbanFrom her turban#3C50FA
  • FabricFrom the cloth#FAC83C
  • VisageFrom her face#FAA03C
  • PearlFrom her earring#DCB4FF
  • CanvasFrom the canvas#FFFAEB
Shapes

Abstract.Playful.Timeless.A story to tell.

The brushstrokes live on in our shapes: ribbons in Turban, Fabric and Visage that first draw their outline, then fill with color.

Typeface

Our typeface is Gabarito, set in four weights: Regular, Medium, SemiBold and Bold.

Today
  1. “Mona Lisa”, c. 1503Leonardo da Vinci
  2. “Girl with a Pearl Earring”, c. 1665Johannes Vermeer
  3. “The Scream”, 1893Edvard Munch
  4. “Portrait of Adele Bloch-Bauer I”, 1907Gustav Klimt
  5. “American Gothic”, 1930Grant Wood
  6. Pascal JosephyJana SiebertLuca TschudiJérôme Huber
    TodaybetterPortrait

Your team has never looked this good.

From the “Mona Lisa” to “American Gothic,” great portraits show who someone is. With betterPortrait, your team gets professional portraits that match your brand.

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