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AI Act & AI Labeling

AI-generated images labeled automatically – transparent for everyone.

The EU AI Act demands transparency: whoever uses AI-generated images must be able to disclose it. betterPortrait labels every AI image automatically – from AI selfies to outfit changes – and makes the origin of every photo fully traceable.

Automatic labeling

Every image created or altered by AI automatically carries an AI mark – without anyone having to think about it. AI selfies, outfit changes and all images derived from them are detected reliably.

Complete provenance

The mark travels along through every processing step: if an AI image is cropped, refined or rendered into further formats, the label is preserved. Conventionally edited photos – cropping, background, color correction – remain unmarked.

Visible to everyone involved

Whether in the admin dashboard, in quality control or in the employee portal: AI-generated images are clearly labeled as such everywhere. Your employees always know which version of their portrait is AI – and which is not.

AI only with consent

AI variants are created at the employee’s request – and, if you wish, with a separate consent for AI-edited images. That way you combine openness to innovation with clean governance.

Ready for the EU AI Act

The AI Act introduces transparency obligations for AI-generated content. With betterPortrait you always know which of your employee photos are AI-generated, and you can prove it – the foundation for implementing the requirements cleanly.

Content Credentials (C2PA)

The AI label is written into the delivered files as Content Credentials based on the C2PA standard (ISO/IEC 22144) – cryptographically signed and verifiable by anyone. Downstream systems – from your intranet to your CMS – read the information and display it correctly.

Real photos stay real photos

If you work with a photographer, their images naturally remain unmarked. Only when AI comes into play – an AI variant or an outfit change – is a label applied. The separation stays clean even in mixed libraries.

A clear line to deepfakes

AI-assisted standard editing such as upscaling or relighting changes neither the person nor the meaning of the photo – and does not count as a deepfake under the AI Act. Such images deliberately remain unmarked. That keeps the labeling meaningful instead of stamping everything indiscriminately.

One library, full overview

Original, edited version and AI variant are cleanly linked in the same system. Per person, you see at a glance which versions exist, where they come from and which of them are AI.

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